“Readers discover stuffwhitepeoplelike.wordpress.com, like it and forward links to their friends, who forward them to lots more friends. And then on March 20 Random House announces that it has purchased the rights to a book by the blog’s founder, Christian Lander, an Internet copy writer. The price, according to a source familiar with the deal but not authorized to discuss the total, was about $300,000, a sum that many in the publishing and blogging communities believe is an astronomical amount for a book spawned from a blog, written by a previously unpublished author.”