“According to the results of a new ‘mystery shopper’ campaign by the U.S. Federal Trade Commission, kids under 17 years of age were turned away 80 per cent of the time when trying to purchase or rent a mature-rated video game… The 80 per cent turn-down rate represents a 38 per cent improvement [from] 2006, and 433 per cent better than the turn-down rate measured in 2000, the year the study was launched.”