“There used to be the option for people unsure of their titles to offer an either-or: Twelfth Night, or What You Will (Shakespeare); She Stoops to Conquer, or The Mistakes of a Night (Goldsmith); St Patrick’s Day, or The Scheming Lieutenant (Sheridan: the second title superseded the first). That practice is rarer now, as is the one that even earlier writers used to enjoy of providing titles that threatened at times to become almost as long as the book itself.”