Online Learning – But How Do We Protect Our Brand?

“Even as information technology is changing our economy in ways that make exclusive college degrees ever more valuable, it’s also giving institutions like Yale new opportunities to be less exclusive, by educating people at a distance. This creates an ethical dilemma for Yale and its ilk. Hoarding intellectual resources in an era where they can be distributed far and wide at no cost seems selfish and counter to the spirit of higher education. But distributing those resources too far and wide could undermine the exclusivity on which Yale’s fame and fortune are based.”