How The Met Opera’s Moviecasts Are Changing Opera

“According to a recent survey by Shugoll Research, a pollster, more than 92% of the people who saw one of the Met’s performances in a cinema said they were likely to go to a performance at the Met or another opera house. As almost one in five of those surveyed said that they had not gone to the opera in the past two years, and around 5% said they had never been to the opera at all, the Met can justifiably claim that simulcasts are rejuvenating and expanding the audience for opera.”