“The fall 2008 TV season has been decimated by the writers strike. Audiences are shrinking. The most honored dramas are on cable. Some predict nearly half of all TV watching will be done on the Internet in five years. While advertisers are still willing to pony up, the writers’ strike so seriously damaged production schedules that viewers won’t see much that’s new until January. The posture of the traditional TV industry is decidedly defensive. What can they do to save themselves?”