“The death-care industry remains such a strong bastion of quiet conformity partly because the reformers of the baby-boom generation haven’t started dying yet. The boomers have insisted on variety and individuality at every threshold of their lives: sex, marriage, parenthood. In their wide demographic wake. But the boomers are myopic reformers. Generally speaking, they have only just begun to think about death, so have only just begun to pressure cemeteries and funeral homes for change.”