“The film industry, weary of paying $20m (£10m) salaries to Matt Damon, Nicole Kidman and their A-list chums, is waking up to the value of a generation of cut-price alternatives from across the Atlantic. In an attempt to cope with falling domestic box-office sales and the after-effects of the writers’ strike, major Hollywood studios are hiring up-and-coming actors such as James McAvoy and Jim Sturgess to front productions that would traditionally feature major US stars.”