How We Spend Money On Media

“The average consumer will spend $1,078 on media in 2012, up 26.6% from last year, according to the forecast based on data licensed from PQ Media. About 41% of that will go to cable and satellite TV providers, up from 39% in 2007. But more money doesn’t translate into proportionately more media usage: The typical person will spend 3,496 hours with media in 2012, up just half of 1%.”