“The proportion of people with an internet connection who watch TV online was 17% in 2007, compared with 8% the year before. Online advertising spend was up by almost 40% year-on-year, reaching £2.8 billion in 2007. For the first time, more money was spent on internet advertising than the combined advertising spending of ITV1, Channel 4, S4C and Five, which was £2.4 billion.”