Reinventing London’s Donmar Warehouse (At Great Risk)

It’s an ambitious project – the company will present A-list actors. “Astonishingly, they will be presented at Donmar, not West End, prices – with 130 seats a night at £10 and a top price of £32.50. This is possible only because every actor involved has agreed to take £750 a week, which is up on the Donmar’s normal salary of £415 but well below commercial rates. It means that far from being a moneyraiser, the theatre will have to sell 80 per cent of the 750-seat auditorium every night to break even. The economics are, frankly, barmy.”