Donor Rewards: Naming Rights That Expire

Arts organizations sell naming rights to their buildings (and pieces of their buildings). But a Toronto philanthropist has put an expiration date on his naming right. “As a condition of their gift, the Campbells have said the AGO’s contemporary-art space can carry their name only until 2020, whereupon the gallery is free to have another big-bucks philanthropist pay to have his, her or their names added to the centre.”