Troubled B’way Courts Audience Via Thanksgiving Parade

“Broadway went from ‘In the Heights’ to ‘Under the Sea’ in front of the entrance of Macy’s in New York, as the city’s beleaguered theater industry sought to sell itself to a national audience. After a grim two months in which 11 Broadway shows closed or announced their intention to close, producers looked to Macy’s Thanksgiving Day Parade to jumpstart the survivors.”