The Museum of Modern Art’s “publicity campaign, one of the most ambitious it has ever undertaken in the city, will cover every ad space in [Brooklyn’s Atlantic Avenue and Pacific Street subway stations], spaces normally given over to plugs for movies, beer and podiatry treatments. In their place will be reproductions of works drawn from all parts of the museum, both well-known and more contemporary, by artists like Matisse, Hopper, O’Keeffe, Marlene Dumas, Cindy Sherman and Martin Kippenberger.”