Hirst Opens Second Art Shop, Talks Up Affordability

“Damien Hirst has defied the slump in U.K. consumer spending by opening a second shop in London. Other Criteria, the U.K. artist’s publishing and merchandising company, started the store this week at 14 Hinde Street in the Marylebone district. It sells works including some by Hirst himself ranging from his keyrings at 3.50 pounds ($5) to prints showing pills on mirror glass shelves, from an edition of 125, at 4,000 pounds ($5,800) each.”