“Comebacks are not just a commercial or sentimental phenomenon – they are the best way for a star to atone in public for his or her perceived sins. Whether you’ve squandered your big chance, become mired in drugs and booze, been caught committing a misdemeanour on a Los Angeles thoroughfare, or simply faded from view (arguably the most unpardonable crime in the industry’s eyes), it is best regarded not as a career setback but the ideal opportunity for a relaunch.”