B’way Survey: Advance Sales Climbed, Critics Have Clout

“International ticket sales for Broadway shows dipped slightly last season, but advance purchases rose. Those were among the trends logged by the Broadway League in a study of Rialto demographics in the 2007-08 season.” Last season saw “the highest percentage (12.4%) of children or teens on the Rialto in 30 years,” the survey found, “and legit critics still have the power to sell tickets to Broadway plays.”