James Kettle: “What I am worried about is that sitting down and engaging in the ritual of watching a 30-minute sketch show seems at odds with the way we consume comedy these days. […] And the basic unit of comedy on YouTube, whether it’s a revoiced advert, surreal spoof journalism or yet another bloody take-off of Downfall, is a sketch – a self-contained burst of comedy that lasts no more than a couple of minutes.”