Her publishers have described it as “the first book about Jane Austen to dissect the industry around her”, hailing it as “a completely original approach to one of Britain’s most enduring popular novelists” Yet according to Prof Sutherland, far from breaking new ground, Jane’s Fame is in fact similar to an academic study, Jane Austen’s Textual Lives, from Aeschylus to Bollywood, that she published in 2005 after 10 years of research.