“In a marketing culture so perfectly calibrated that experts can predict what’s in our fridge by the car we drive, why is it that what women want in a movie is still considered mysterious? We clearly aren’t unreadable consumers (Seriously. They know what milk you buy), so it’s odd that every woman I know has a movie appetite that includes more than ‘chick flicks’ (though we love those too), when for years nobody seemed to know it.”