In an essay that begins by noting that he didn’t go to the last day of the Christian Book Expo, publisher Michael Hyatt, who organized the event, analyzes why attendance was abysmal. “If consumers had come, this would have been an incredible show. The ‘product’ itself was superb. Programming, production, logistics, displays–everything was first class. … So then, why didn’t it work? We built it. But they didn’t come. Why?”