“For the Kindle, the Sony, the Plastic Logic, or any of the other iterations we’ll be seeing in the near future to supplant 600 years of habit, the challenge is to do what Apple has done: design a device for readers that is beautiful and functional enough to become a cultural totem, and ensure that it not only connects seamlessly to a brilliantly organized, bottomless market of written material but that it also allows access to every other market on the planet.”