The Gates Foundation “is well known for its myriad projects around the world to promote health and education. It is less well known as a behind-the-scenes influencer of public attitudes toward these issues by helping to shape story lines and insert messages into popular entertainment like the television shows ‘ER,’ ‘Law & Order: SVU’ and ‘Private Practice.’ Now the Gates Foundation is set to expand its involvement and spend more money on influencing popular culture through a deal with Viacom….”