Disney Wants To Know: What Are Boys Really Thinking?

With a team of anthropologists, a “kid whisperer” has “spent 18 months peering inside the heads of incommunicative boys in search of” the revealing “psychological nugget. Disney is relying on her insights to create new entertainment for boys 6 to 14, a group that Disney used to own way back in the days of ‘Davy Crockett’ but that has wandered in the age of more girl-friendly Disney fare like ‘Hannah Montana.'” Her studies have already borne fruit on the new cable channel and website, Disney XD.