The Tonys – Invisible Beyond Broadway?

“Put simply, the aesthetic glow of the Tonys doesn’t shine very far out and barely reaches markets where both audiences and producers are less likely to use awards as a tool in their theater-making and theatergoing decisions. You think the producers of the musical “Billy Elliot,” which has been selling $1 million worth of tickets a week at Broadway’s Imperial Theatre and playing to 90-plus percent of capacity, have been waiting for the blessings of the Antoinette Perry Awards before planning to take the show on the road?”