Failed Radio Ad Initiative A Misstep By Sure-Footed Google

“Google Inc.’s foray into selling radio ads was supposed to show how its online-advertising brainpower could revolutionize an old-fashioned people business. … Instead, radio tripped up Google. The company is pulling the plug on its attempt to automate radio-ad sales on May 31, exposing how far Google is from its goal of grabbing a big chunk of the multibillion-dollar business of off-line ad sales.”