“As one of the more marketable names in the business, Radiohead was in a position where it didn’t have to give away anything. It had the cachet to charge $10 or more for its music, and rest assured that most of its fans would gladly pay. But it clearly wanted no part of a music industry that labels its own customers as thieves. By declaring, “It’s up to you,” Radiohead made it clear whose side it was on.”