“Adam Kenwright, managing director of leading marketing and promotions agency AKA, has warned that London’s ‘inconvenient and deeply uncomfortable’ older theatres are deterring customers from buying tickets for West End shows. Kenwright, who has devised campaigns for hit shows including Billy Elliot the Musical, Dirty Dancing and Jersey Boys, criticised venue owners for using the historic status of buildings as an excuse for not improving the theatregoing experience for audiences.”