“Book Seer prompts a question above and beyond the functionality of its algorithms. Namely: what methods do most people actually employ to move from one book to another? Is it the “if you liked this, try this” suggestions of online retailers such as Amazon? Or perhaps newspaper and journal reviews, a bookseller’s expertise, serendipitous browsing or the opinion of friends? Could it even be, flying in the face of the maxim, a book’s cover?”