“The scoops, and subsequent red-framed ‘exclusives’ about Jackson’s tangled personal and professional affairs, have brought not only massive attention to the site but also a journalistic reassessment as well. The question is: Did TMZ just get lucky with its Jackson coverage — a right-place, right-time lightning strike — or has TMZ built a smarter new-media organization that could teach the rest of the pack how to get it done?”