“While university presses grapple with the economic and technological challenges now affecting how we publish our books — the subject of a thousand and one AAUP conference sessions, e-mail-list debates, and news articles — discussion of what we publish seems to have taken a back seat. And understandably so. Why obsess about content if books as we know them are about to become obsolete in favor of some yet-to-evolve form? Has creative destruction spelled the end of books?”