“Paranormal Activity,” an independently produced thriller picked up by Paramount’s DreamWorks unit, cost only about $10,000 to produce and has been marketed with a combination of conventional advertising and cheap Web-based tactics.
“Paranormal Activity,” an independently produced thriller picked up by Paramount’s DreamWorks unit, cost only about $10,000 to produce and has been marketed with a combination of conventional advertising and cheap Web-based tactics.