La Scala Discovers Anglo-Saxon-Style Sensationalist Marketing

“A woman cries out in pain and anguish, her cheek streaked with blood. … In letters of crimson red, the [poster’s] tagline screams: ‘Two fell in love, the others massacred one another’.” (It’s for Tristan und Isolde.) Italy’s flagship opera house “is resorting to shock tactics, risking the predictable wrath of Italy’s conservative opera establishment.”