“Staggering. Someone born in 1960 has watched something like 50,000 hours of television already. Fifty thousand hours–more than five and a half solid years. Somehow, watching television became a part-time job for every citizen in the developed world. But once we stop thinking of all that time as individual minutes to be whiled away and start thinking of it as a social asset that can be harnessed, it all looks very different.”