“The premise is that all of us now die twice. There is the old kind of death, the cessation of breathing kind, … [and] then there’s the digital kind of death. … By this they mean your online bank accounts, your usernames, your ever-multiplying entry codes. Your PayPal, e-mail, Facebook, MySpace, YouTube, Twitter, Flickr, Second Life, and WorldofWarcraft presences. What becomes of these precious assets when you die?”