Hollywood Studio and Mexican TV Network Plan Movies Aimed at US Hispanics

“Lionsgate and Mexican media conglomerate Televisa are joining forces to launch Pantelion Film, geared at Hispanic moviegoers in the U.S., the two companies announced on Tuesday. Lionsgate has made a mint targeting African-American audiences through its collaborations with Tyler Perry. The studio is clearly hoping that it will be able to find a Spanish-speaking answer to Madea.”