“In the brave new era of digital self-publishing, an unknown mystery writer in New York is managing to make headlines for him or herself by using a form of technology in use since Martin Luther’s 95 Theses were posted on the door of a Wittenberg church in 1517. Pages of a novel entitled Holy Crap are being plastered on lampposts up and down Manhattan’s East Village – helpfully numbered, and with directions as to where to find the next instalment.”