“Andrew Kessler said he did not intend the month-long pop-up bookstore to be a profitable business so much as a cross between a marketing stunt and conversation piece at a time when many conventional bookstores and publishers are struggling.”
“Andrew Kessler said he did not intend the month-long pop-up bookstore to be a profitable business so much as a cross between a marketing stunt and conversation piece at a time when many conventional bookstores and publishers are struggling.”