“Contrary to the old stereotype that older people are brand loyal, that’s not necessarily the case. The bottom line is, the 50-plus are watching TV and buying products and services, and advertisers ignore that at their peril.”
“Contrary to the old stereotype that older people are brand loyal, that’s not necessarily the case. The bottom line is, the 50-plus are watching TV and buying products and services, and advertisers ignore that at their peril.”