“Politicians won’t do a thing if their electorates aren’t persuaded that illegal downloading is immoral and destructive of creativity. And, sadly, millions of people (especially those under 35) aren’t persuaded. Nor will they be, if the giant record companies project an image of themselves as out-of-touch fat cats trying to protect their cream. In that respect, choosing an ageing multimillionaire opera singer as a figurehead sends out just about the worst possible message.”