“Last year’s box-office earnings topped $1.5 billion, a 64 percent increase from 2009, making China’s movie market on target to be the world’s second-largest by 2015. Sometimes dubbed “Chollywood,” China’s movie industry pumped out 526 films in 2010 (versus 754 in the U.S.), and the government has announced plans to more than double the size of the entertainment industries, including movies and television, over the next five years.”