“Average opening weekend ticket sales have stayed fairly constant over the last decade, when adjusted for inflation. Avid moviegoers excited to see a new picture as soon as possible (think “Twihards” or “Harry Potter” fanatics) still flock to theaters as eagerly as ever in the first few days of release. It’s the more casual audiences, the type of people who read reviews and wait to hear what their friends say, that are becoming increasingly difficult to lure to the multiplex.”