“Twitter will not solve your problems. It won’t solve your declining patronage. It won’t update your unhip image. It won’t make your aging subscriber base young again. Worked as part of a coherent strategy, by a staff and creative leadership that is not petrified by the very things that social media enforces (two-way communication, natural voice, access), it can certainly help. But as long as the generation of art tyrants who have the nation’s theater in crabby lock-down retain their positions, this is unlikely to happen.”