“Today, movies generate 70 percent of their revenue abroad. This has Hollywood studios playing to the tastes of viewers from São Paulo to South Korea–and employing all sorts of savvy new rules to build global box-office sensations.”
“Today, movies generate 70 percent of their revenue abroad. This has Hollywood studios playing to the tastes of viewers from São Paulo to South Korea–and employing all sorts of savvy new rules to build global box-office sensations.”