“It makes more sense to try and figure out how to take advantage of the Web in order to provide something that the current market is likely to value, instead of focusing on how to squeeze as much as possible out of a declining market. What is The Huffington Post doing right, or Buzzfeed, or Politico, or The Atlantic? Why don’t they need paywalls? Coming up with creative answers to those questions is likely to play a much larger role in the survival of traditional media entities than a paywall.”