“There is a version of your life, offered by Google, in which all your friends and household members have Android phones, many have Android tablets, and all of them buy their movies, music, and reading from the Play Store. Your lazy evenings, parties, and beach excursions are all very media-rich, DJ-ed by everybody at once, and every moment is instantly shared in this version. If that sounds familiar, it’s because it’s the same vision Apple has for its customers–just change the names of the devices and software. The two tech giants are now battling for your total device gadget allegiance.”