“The more sincere Thought Catalog has skewed, the more exasperated its critics have become. Nolan says the backlash has been a product of both subject matter and tone: ‘It is confessional, but it’s more than that. I think it goes back to the fact that it’s not self-aware: They think they are great but they are not in on the joke – that they are the joke,”‘he says. ‘All of their posts about feelings just make them into a caricature of themselves.’
‘I’m really not afraid of being uncool,’ responds O’Connell.”