“The old ways that publishers promote books, like TV spots and back-of-book blurbs are over. They don’t sell books in an online world. Those offline marketing tactics have no accountability, whereas online marketing is a metrics game.”
“The old ways that publishers promote books, like TV spots and back-of-book blurbs are over. They don’t sell books in an online world. Those offline marketing tactics have no accountability, whereas online marketing is a metrics game.”