In 2011 it earned £80 million. “This increase in total income from last year’s £70.6 million coincides with an improvement to average levels of attendance at the South Bank venue, which have gone from 90% in 2010/11 to 92% in 2011/12. In the past financial year, which ran to March 31, 2012, the National staged 23 new productions, of which 12 were new plays. It put on nearly 1,800 performances in London and the report shows that around a third of its audiences were first-time bookers.”