The Nate Silver Of Performing Arts Marketing

“Over the past six years, TRG – a Colorado-based consulting firm – has become as big a talking point for Canadian performing-arts administrators as pollster Nate Silver’s similarly data-driven methods were to political junkies in the recent U.S. election. … At least 15 major theatres, opera and ballet companies … have bought into the group’s dispassionate data analysis” – with impressive results.